FeedConstruct has unveiled a new platform for sports betting operators to access video content from rightsholders and other key stakeholders.

The Friendship platform allows sports federations, leagues, clubs and other content rightsholders to distribute their video content to a network of brands.

The platform offers content and stream management alongside tracking mechanisms. It integrates video providers, creates a unified calendar and delivers streams based on different business models, either through API or directly within the platform.

Content rightsholders are offered flexible monetisation options and custom prices, as well as detailed analytics on audience engagement and streams.

“For content buyers, the Friendship platform ensures access to a large selection of exclusive and diverse live events, with options for both automated and manual booking,” FeedConstruct said.

“The platform supports various business models, including fixed packages, pay-per-match (PPM) or a mix of both. Buyers can also take advantage of easy integration and low-latency streaming. Detailed reports on bookings and viewership are available as well.”