A new poll released by Australia-based consultants Freshwater Strategy reveals that the majority of Australians polled support restrictions on online gambling advertising over a blanket ban.

56 per cent of survey respondents support “sensible, moderate restrictions” while 37 per cent wanted a complete ban.

This is supported by a previous AFR Freshwater Poll which found that 70 per cent of respondents prefer options that limit the number of gambling ads on TV and the time during which they can be seen, over a blanket advertising ban.

“The Government should take on board the feedback presented consistently throughout the consultations from impacted industries,” said Responsible Wagering Australia CEO Kai Cantwell. “Sports, racing bodies, advertisers and licensed wagering providers have all agreed that sensible middle ground positions will address the concerns of the Australian public, without undermining harm reduction efforts, slashing Australian sports, racing and media revenue and unduly restricting the enjoyment of the majority who gamble safely and within their means.

“It will be a missed opportunity if the Government fails to leverage sophisticated online platform technologies that can ensure that gambling advertisements are shown only to users who are logged in, have verified that they are over 18 years old, and have the option to opt out of receiving such ads.

“This approach would protect kids and vulnerable Australians, without creating severe unintended consequences.”