FairPlay Sports Media, the company behind the UK-based odds comparison affiliate Oddschecker, has announced a new partnership with a professional sports bettor known as The Betting Professor.

This collaboration will allow Oddschecker users to access betting tips provided by The Betting Professor, who has reportedly earned over £20m ($25m) in personal winnings.

The Betting Professor, who remains anonymous, is known for using a combination of human analysis and AI models to generate betting tips across various sports and markets.

According to available data, The Betting Professor has maintained a profitable record, with 86% of months showing a profit since 2018 and an average return on investment (ROI) of 6.4%. These tips are generated by a team of analysts and are designed to identify value in both mainstream and niche sporting events.

Under the partnership, Oddschecker users will receive around 200 tips per month, depending on the output of The Betting Professor’s proprietary models and their assessment of market value. Initially, these tips will be available to all users for free for two months, after which they will be offered exclusively to Oddschecker Unlimited subscribers.

Jamie Pinner, FairPlay Sports Media Director of B2C Growth, commented: “While he may hide behind a mask of anonymity, the results generated from his vast network of quantitative analysts and pioneering models are there in plain sight. This isn’t a tipster that’s on a winning streak, this is a high-rolling professional bettor that wins and we’re excited to give our customers the chance to get in on the action.”

The Betting Professor’s methods and results have been kept largely confidential, with the professional bettor preferring to maintain anonymity.

Earlier this year, Oddschecker partnered with Low6 to launch a horseracing-themed bingo game during the Cheltenham Festival.