Over the years, the connection between football and online casinos has increased, becoming more apparent nowadays. Online casino sponsorships in football have become a significant trend, even more so in European Leagues.
Furthermore, to understand that trend better, the CasinoPhilippines10 team, composed of online casino experts in the Philippines, researched it deeply. With that, we can show how successful those partnerships have become and what is expected from them. Now, considering it, join us on that trip through this world of gambling and sports.
The Actual Importance of Those Sponsorships
Online casino sponsorships are not just a simple partnership but also a blessing to many football clubs. For minor clubs or those without millionaire owners or massive financial support, those sponsorships are even more important.
Moreover, that partnership helped clubs of all sizes. While smaller ones can balance their budgets and hire better talents, bigger ones have an additional source of income to support the growing competition and increasing transfer fees.
However, there are not only advantages to football clubs. Their fans pass, and football enthusiasts can pass the millions, becoming a large audience for casinos to extend their reach. Because of all that, it’s an important business for both sides, where both can evolve their operations and grow alongside the other.
Ever-growing Industry
The gambling industry has become a giant worldwide. In Europe, for example, its revenue reached $10 billion in 2021, according to GlobalData. Its worldwide revenue is projected to reach $97.15 billion in 2024.
Market revenue is expected to grow 6.47% per year until 2029, resulting in a projected market volume of $132.90 billion. However, that impressive growth didn’t come from sheer luck or thin air.
They know how to take advantage of market trends and customer preferences. This is because mobile gaming is constantly increasing, and people can easily play anywhere. Furthermore, the wide variety of games and the engagement and gambling experience have also made online gambling a very popular choice.
However, that choice is even more exploited by that industry, offering a variety of games and the convenience of mobile gaming. That variety and convenience also come into play when making payments using popular methods like Neteller, a very popular e-wallet for fast payments and withdrawals.
Furthermore, Neteller has become one of the most sought-after payment pathways in online casino gaming, according to Hiraya Alonto, a professional content maker and senior advisor at CasinoPhilippines10. However, those are not the only innovations the online casino industry offers their gamblers.
An Innovative Industry
More than just slots, flat cards on screen, and pixels, the casino industry has had many innovations through the years. Recently, one of those innovations can be seen in its graphics, which have been playing a major role in improving your gaming experience.
It is not just pixelated games but a deep, boundless, new reality that creates a visually stunning casino experience. You’ll also find beautiful animations, thrilling music, and designs more user-friendly each time. All that, alongside 3D, realistic graphics and engaging special effects, create a unique and memorable experience.
However, those are not the only innovations in the online gambling industry. That industry has brought remarkable transformations in every aspect, from innovative mechanics that are always more engaging and fun to the most advanced technological trends like blockchain and extended reality.
Moreover, all of that is very accessible, not only because of the ever-growing broadband internet speed but also because the industry invests increasingly in the mobile experience, creating games and sites focused on mobile devices.
On your cell phone, you can play those games with a well-designed interface and experience everything they can offer—even all the immersion and realism of live casinos. Finally, online casinos are not only fun or entertainment; they are innovative experiences that can be enjoyed practically anywhere and anytime.
Football Sponsorships
The gambling industry deals with 42 unique European teams alongside 10 European football leagues. Big names like the UEFA Champions League and English Premier League have online casinos as their sponsors. Also, you’ll see their logos on giant clubs like Paris Saint-Germain, Arsenal, and Manchester United shirts.
Not only that, but that number of deals represents almost double that of the following most prominent industry, goods and services, with 22 deals. Furthermore, of the top three leagues in Europe, over 60% have some sponsorship from the gambling industry.
Moreover, those partnerships extend to countries where football is very prominent, like Brazil. The gambling industry sponsors 39 of the 40 teams in series A and B of Brasileirão, the biggest Brazilian soccer championship.
It’s all because sponsoring a football club is a great way to build brand awareness. With that, their brand can be exposed to millions of fans since football is estimated to have around 209 million fans worldwide. As you can see, it’s another well-tailored strategy adopted by the gambling industry.
Conclusion
Online casinos are not just an ever-growing industry but have also become an ever-growing trend around the world. Their popularity is increasing even further with partnerships alongside football teams and leagues since football is one of the most popular sports in the world.
However, there are still controversies. It’s because some critics argue that those sponsorships can encourage gambling among younger fans, and they supposedly do not align with sports’ values.
Despite all that, the gambling industry is showing that it can bypass those problems. Furthermore, they’re showing a new way to connect fans with their favourite sports, changing the very nature of it inside and outside of the stadiums.