News
PA Media Group has announced the rebrand of PA Betting Services to Podium.
Gareth Bramall: “The rebrand to Podium marks an exciting milestone for this business and the Group as a whole and reflects our unwavering commitment to growth, innovation, and excellence.”
Photograph: Supplied by PA Media Group.
PA Media Group today announces that its sports data business, PA Betting
Services has rebranded to Podium, marking a new chapter in its evolution and
growth. While the name and visual identity have changed, Podium’s dedication
to delivering reliable, real-time data and solutions to the
sports and betting industry remains stronger than ever, added PA Media
Group.
For over 40 years, the business says it has been synonymous with trust and
innovation in the racing and betting sector. Its customers include Flutter,
Entain, Evoke, Bet365, RMG, ARC, plus many other global rightsholders and
sportsbooks, offering sports data, content, and proprietary technology.
According to the company, the rebrand to Podium reflects its vision to unify
and enhance its offering, providing global coverage with a unified
distribution platform.
PA Media Group says this transformation follows the acquisition of iRace
Media in 2023 and the partnership with Timeform which aligns with its
broader strategy of driving growth and international expansion in the racing
and betting sector.
Gareth Bramall, chief strategy officer at PA Media Group, said: “The rebrand
to Podium marks an exciting milestone for this business and the Group as a
whole and reflects our unwavering commitment to growth, innovation, and
excellence. This is more than just a name change — it is a signal of our
intention to lead the way in sports betting data solutions. By unifying our
sports data services under one identity, we are making it easier for
customers to access essential core data and cutting-edge tools that enhance
their business performance. As we expand into new markets, Podium is
positioned to deliver faster, more accurate, and comprehensive coverage than
ever before. We are incredibly proud of what this rebrand represents for our
customers, partners, and the industry.”
Photograph: Supplied by PA Media Group.
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