Premier Padel has announced a multi-year global betting sponsorship with sports betting operator Betsson.

The partnership aims to enhance the fan experience of the Qatar Airways Premier Padel Tour through various initiatives.

As part of the agreement, Betsson will offer a wide range of padel odds and provide additional content, including competitions, player insights, ticketing and VIP experiences during Premier Padel tournaments.

The collaboration hopes to bring a new audience to Premier Padel events and offer fans enhanced in-tournament information.

Commenting on the deal, Rob Mitchell, Commercial Director of Premier Padel, stated: “We are delighted to welcome Betsson as our new official betting partner for the coming years.

“This is an exciting time for Premier Padel and we are continually looking at ways to grow the sport globally and make it more appealing and engaging for fans both on and off the court.

“Our new partnership with Betsson will bring a new audience to Premier Padel tournaments and fans will experience new player information and in-tournament insights.”

Ronni Hartvig, CCO of Betsson Group, added: “We are probably the most dedicated betting company out there when it comes to padel with our extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry. Not to mention that many of Betsson’s employees are devoted padel players.

“Now, we’re taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted to play our part in the growth of the sport.”

Betsson already has a history of involvement in padel, including partnerships, ambassadorships and sponsorship of FIP tournaments.