On 17-18 July, Soft2Bet’s Chief Business Development Officer, Martin Collins, and Product Manager, Olga Melnyk, will host exclusive workshops on Motivational Engineering Gaming Application (MEGA), the gamification solution that has revolutionised iGaming, enabling operators to engage, retain and increase the lifetime values of their players.   

Getting the best return on investment (ROI) is crucial for online gambling companies and creating engaging content that drives player activity, loyalty levels and increases revenues is at the heart of what Soft2Bet delivers with MEGA. Delegates will also have the opportunity to meet other senior Soft2Bet leaders, such as the group’s founder and CEO Uri Poliavich, CMO Oksana Tsyhankova, CPO Yoel Zuckerberg and General Counsel David Yatom Hay.     

Having already presented MEGA to US audiences in 2023, Soft2Bet is expanding the reach of the workshops and will provide a deep dive into how MEGA enables operators to deliver the best gamification features to their players.  

Martin Collins commented: “These workshops are a great occasion where our partners and clients can spend quality time with Soft2Bet’s product, sales and commercial teams and understand the full scope of our B2B portfolio.”