Horse racing has long been a traditional and significant sector of the betting industry, particularly in regions with strong ties to the UK, such as South Africa, Canada and New Zealand. According to a report from Allied Market Research, the global horse betting market is projected to reach €82.6bn by 2032, registering a CAGR of 7.6% from 2023 to 2032. Tapping into the sector’s rich history and expected growth, Softswiss’ horse racing module provides operators with additional business opportunities, covering on average 320 local races and 2,150 international races from 14 different countries every month.

Originally developed by Turfsport, a prominent South African software provider with 35 years of experience in the igaming industry acquired by Softswiss, the horse racing module allows players to place fixed-odds bets on multiple markets. Key features include race cards, silks and multiple bet types. The solution is designed with flexibility, offering unique skins and configurations to align with various brand identities.

Commenting on the news, Alexander Kamenetskyi, head of Softswiss Sportsbook, said: “The acquisition of a majority stake in a key South African software provider has enabled us to integrate the Softswiss Sportsbook with the horse racing module by Turfsport, widening our offering. Launching this module in South Africa aligns with our recent expansion into the region, where we have obtained local certifications for our Casino platform and Sportsbook. Horse racing remains highly popular, particularly in South Africa, but we are confident this product has strong global potential. This integration marks just the first step in the ongoing development of the horse racing offering within our Sportsbook.”

Earlier in 2024, Softswiss introduced two new South Africa-related products: the Lotto Software and the Retail Betting Solution. Lotto Software allows operators to offer a wide range of customisable lottery number betting options independently of traditional lottery organisers. Optimisation for both desktop and mobile ensures players custom and quick-pick betting options. The comprehensive Retail Betting Solution supports a wide range of betting activities like sports betting, lotteries, horse racing and casino games. It empowers operators to set up offline gambling businesses quickly and legally.