On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with sports media consultant and entrepreneur Chris Bevilacqua about a host of topics, including sports betting, streaming vs. cable and the future of college sports.

First, they discuss DraftKings‘ $195 million acquisition of Simplebet. Bevilacqua, one of Simplebet’s co-founders, talks about the company’s founding right before the federal ban was lifted, all the way through the sale agreement. He says challenges with ownership over live data rights and the shift toward sportsbooks preferring proprietary technology both paved the way for the transaction. He discusses what he learned about the U.S. betting market in the process, and also the future of live, in-game betting markets.

Next they discuss changes in sports media. Streamers like Netflix and Amazon are paying big money for live rights, which increases the number of services that fans need to have. Is there a breaking point? Will more fans reach a point where they no longer need to watch every game?

They also talk about how targeted advertising is shifting the ROI metrics for sports marketers. Topline ratings numbers are still important, Bevilacqua says, but individual viewers are also becoming more valuable as companies know more about who they are and their preferences.

The trio closes by talking about the future of college sports. Bevilacqua is part of group, called College Sports Tomorrow, that has been discussing how the NCAA and its biggest schools/conferences might rework college football for the new business reality. The group includes NFL owners Jimmy and Dee Haslam, NBA/NHL owner David Blitzer and notable investor Marc Lasry, among many others. Bevilacqua talks about the group’s solutions, and how long they might take to realize.

(You can subscribe to Sporticast through Apple, Google, Spotify, YouTube, or wherever else you get your podcasts.)