Sports analytics firm Swish Analytics has filed a lawsuit against OddsJam and OpticOdds, alleging misappropriation of proprietary sports odds data, unfair competition, and unjust enrichment.
The lawsuit, filed in the Superior Court of California in San Francisco, seeks damages exceeding $100m, along with injunctive relief.
According to the complaint, Swish Analytics has invested millions of dollars over several years in developing proprietary odds information, which is licensed to major betting operators such as FanDuel and bet365.
Swish claimed that a “substantial portion” of OddsJam and OpticOdds’ business “involves misappropriating Swish’s proprietary odds information appearing on various sportsbooks and other users of sports odds data, and then republishing and selling access to that information.”
The company alleged that the defendants used “a variety of improper means, including unauthorised ‘scraping’ or similar automated retrieval of information from websites, unauthorised access to Application Programming Interfaces (APIs), or similar unauthorised copying efforts” to obtain the proprietary data.
“Reaping where they have not sown”
Swish further asserted that its rivals have used this data without consent to compete directly, undercutting Swish’s pricing and threatening the integrity of the sports betting data market.
“By free-riding on Swish’s hard work and investment, Defendants are reaping where they have not sown, and are destroying the incentives for Swish and other independent developers of sports-related odds information to continue investing the time, effort, and money to independently generate that odds information,” the complaint stated.
The lawsuit also accused the defendants of intentionally targeting California customers and violating state competition laws.
Swish said it “conservatively estimates” that the damage caused “is at least $100m, and likely significantly more.”
Swish named prominent sportsbook operators, including FanDuel and bet365, as platforms where its proprietary data had allegedly been misappropriated.
According to court documents, Swish also claimed that OpticOdds and OddsJam have significantly overlapping operations, including the same business address and shared personnel, suggesting a close relationship between the two entities.
Recent acquisition
The legal battle follows Gambling.com Group’s recent $160m acquisition of Odds Holdings, the parent company of OddsJam.
The acquisition, described as the largest in Gambling.com Group’s history, included an initial payment of $80m and a performance-based payout of an additional $80m by 2026.
Gambling.com Group praised OddsJam’s platform as “the industry’s most advanced,” capable of processing over 1 million requests per second and managing massive datasets across nearly 300 sportsbooks.