The regulation of betting is changing the gaming landscape in Brazil. More than ever, we see the importance of conveying the idea of security to our customers, as well as responsible gaming practices.

This is because it is essential that both operators and bettors understand that betting activities can and should be carried out ethically and safely, minimizing the risks associated with excessive gambling.

In addition, it is essential that operators emphasize the general security of regulated platforms. Bettors need to know that when they choose sites that are committed to legality and ethics, they are choosing safe environments where they can have fun without worries. This awareness is very important to ensure that the entertainment provided by betting does not become a problem, allowing players to enjoy betting in a healthy and responsible way.

Confusion caused by part of the media: it is important to explain that the industry works seriously

We know that part of the media has portrayed betting sites in a negative way, often presenting them as causing social and financial problems. This view can create a distorted and unfair perception of regulated betting.

However, operators need to create more and more initiatives aimed at making the public understand that there are safe and peaceful environments to bet, especially on platforms that follow the rules and operate within the law. Betting can be a fun and responsible activity, as long as it is done in trustworthy places.

What do operators need to do to communicate their social responsibility?

Betting operators have a vital role in promoting the good image of the industry. The new laws already require the implementation of policies that prioritize player safety. Therefore, the role of companies is to convey to consumers the message that betting is indeed a safe and fun practice. But how can this be done?

Promote user education:

Betting houses must inform their customers about the risks of gambling and promote healthy practices.

Be transparent:

It is essential that operators are clear about their policies, avoiding misleading promises about winnings.

Promote the protection of vulnerable groups:

Measures must be adopted to prevent access by minors and protect those with a history of gambling-related problems.

Show that our environment is safe:

Sites committed to regulation must make it clear to bettors that their platforms offer a safe environment, allowing them to have fun as with any other entertainment activity.

The central message that must be understood by the public is that betting should be seen as a form of entertainment, not as a means of enrichment.

Promoting responsible gambling is essential to ensure that everyone can enjoy gambling without compromising their financial or emotional well-being. With collaboration between operators, institutions and bettors, it is possible to create a safe and healthy environment for everyone involved.

It is our role to demystify the negative ideas associated with gambling and recognize that it can offer a safe experience when practiced responsibly. This way, bettors can feel safe and ready to have fun, just like with any other recreational activity. Do you need help with this issue? Then contact me.

Natalia Nogues

CEO of Control F5